To be a global leader by:
To recruit and retain our best talents, we need the best environment and management to encourage innovation, communication, collaboration and commitment.
Our human capital is the absolute key to our future, and we look to create real tangible value by our superior effort and input, always striving to go beyond the concept of “doing the job” – enjoying what we do and committing to a long term mutually supportive relationship.
Wherever we operate a business, either at home or abroad, we are an important and responsible, force for good in the local society and economy.
We put down roots for the long term and seek out the best opportunities to invest – financially as a business, personally as committed individuals and members of the community, and emotionally as human beings.
Our unique heritage demonstrates our commitment to the social, economic and environmental goals of true sustainability, and continues to inspire our culture.
Our core business strength stems from our historic approach to building an integrated value chain where we make the most efficient and effective connections between every aspect of our business, our capabilities and our people.
By managing each stage of the value chain we ensure sustainably sourced product quality and volume, optimize total margin and offer our clients the product specification and innovation that meets their individual requirements.
Palm oil is our heritage and will always remain our ‘flagship’ product but future investments will also target our growing rubber and sugar businesses.
Other agricultural commodities where we do not have a major presence today also offer significant future opportunities – as do the rapidly developing, profitable, downstream areas such as oleochemicals and specialty fats.
While demand for our products is already international, the market for cultivation, processing and trading of agricultural commodities requires us to be ever more physically present globally. This very diversification allows us to bring to bear our unique heritage, knowledge and experience to create competitive advantage.